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Description
Job Summary:
The Recruiter with a Marketing Background completes fullcycle recruitment while leveraging marketing expertise to strengthen employer branding and attract top talent. This role combines traditional talent acquisition responsibilities—such as sourcing, screening, interviewing, and coordinating hiring processes—with creative marketing approaches that enhance visibility, engagement, and candidate experience. The Recruiter develops compelling job advertisements, manages recruitment campaigns across digital platforms, and collaborates with internal teams to promote the organization’s culture and value proposition.
Responsibilities and Accountabilities:
- Coordinate full-cycle recruitment including sourcing, screening, interviewing, and candidate selection.
- Identify and attract top talent using job boards, social media, referrals, and networking.
- Build and maintain a pipeline of qualified candidates.
- Partner with hiring managers to understand role requirements and ensure alignment throughout the hiring process.
- Create engaging job postings that reflect company culture and attract targeted talent.
- Develop recruitment marketing campaigns across social media, career sites, and digital platforms.
- Produce content such as career stories, employee spotlights, and culture highlights.
- Use data and insights to improve campaign performance and candidate engagement.
- Maintain accurate and organized data within the ATS and recruitment systems.
- Track and report key metrics such as time-to-fill, source effectiveness, and pipeline activity.
- Ensure recruitment practices comply with HR policies, employment laws, and EDI principles.
Skills and Competencies:
- Communication Skills: Strong verbal and written communication; able to present to small groups and create clear, engaging recruitment and marketing content; maintains confidentiality.
- Sourcing & Networking: Proficiency in using LinkedIn, job boards, and ATS platforms. Strong networking abilities within industry and talent communities, with added expertise in using social media and digital channels to attract and engage candidates.
- Marketing & Branding: Skilled in crafting compelling job ads, social posts, and employer branding materials. Ability to apply marketing principles—such as audience targeting, content creation, and analytics—to enhance recruitment reach and candidate engagement.
- Technology Proficiency: Experience with Applicant Tracking Systems (ATS). Familiarity with AI-driven sourcing tools, recruitment automation, marketing analytics tools, and social media management platforms.
- Project Management: Organized and detail-oriented in tracking candidate progress, managing recruitment campaigns, and coordinating marketing-driven hiring initiatives.
- Creative Thinking: Ability to design attention-grabbing recruitment campaigns, improve employer brand positioning, and generate innovative sourcing approaches.
Requirements
Qualifications and Requirements:
- Post-secondary education in Human Resource Management, Marketing, Communications, or related field.
- Minimum 2 Years of experience in full-cycle recruitment and onboarding.
- 2 years of experience in marketing, employer branding, or content creation is an asset.
- Strong understanding of digital marketing and social media platforms (LinkedIn, Instagram, TikTok, etc.).
- Excellent communication, copywriting, and interpersonal skills.
- Ability to manage competing priorities in a fast-paced environment.
- Comfortable using ATS software and recruitment tools. (Ceridian Dayforce)
- Experience running paid or organic social campaigns. (preferred)
- Graphic design or content creation experience (Canva, Adobe, etc.) (preferred).
- Strong networking and relationship-building skills
Compensation and Benefits:
Keewatin Air provides its employees with a competitive salary package and a comprehensive benefits package. Some of our benefits include:
- Company Events
- Critical Illness Insurance Coverage
- Employee Educational Assistance
- Employee Share Purchase Plan (ESPP)
- Discount Travel, car rental, retail, and gym membership
- Group Insurance (Dental Care, Extended Health Care, Life Insurance, Short Term Disability, Long Term Disability, and Vision Coverage)
- RRSP match
Keewatin Air LP values and support employment equity and workplace diversity and encourage all qualified individuals to apply. We thank all applicants but only those selected for an interview will be contacted.
